Jerica Liew

I am a brand designer and strategist.

I am the founder of KOVA, a Singapore-based consultancy that uses the modern Swiss Design Style to shape tech, real estate, and hospitality brands. This features typography as a key component, grid-based information hierarchies, and monochromatic palettes featuring occasional pops for emphasis. It culminates in design experiences that are logical and intuitive.

My brand identities are built to endure and evolve with your company’s journey. I adopt systematic practices so that the designs I create lead to intuitive user experiences. I avoid unnecessary embellishments that detract from the core message, and approach every design with rationality.