Surge AI | Visual identity | Logo design

May 30, 2022

You've already seen how we came up with the Surge AI icon but haven't seen the whole logo yet, so here it is, the final logo presented in a grid system, showing construction guidelines and spacing.For this company we took ownership of th...

Branding | Behind the logo design

May 26, 2022

Being Surge AI, the world's most powerful data labeling platform, we came up with the idea of aligning two "text labels" to create their S logo symbol.Want to know more about this project and the journey from creating their very fir...

Surge AI | Branding | Symbol exploration

May 22, 2022

We started from scratch, and of course, the first step was branding. Here are some notes that we had from our meeting with the founders: -Be viewed as "as simple and incredibly beautiful." -People would say they choose Surge AI ...

Surge AI | The Purple Cow of Data Labeling | Case Study

May 20, 2022

The Purple Cow of Data LabelingThere's a big difference between James Bond being the bomb at the box office, and a bomb. That's why machines need human intelligence to train them. From detecting sarcasm in hate speech to understanding me...

Surge Home page

September 09, 2021

Surge AI helps you turn living, breathing language into accurate data. Language is complex, subtle and ever-changing. To train your AI to understand this richness, you need data that does more. You need a more sophisticated platform and ...

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