Surge AI | The Purple Cow of Data Labeling | Case Study

The Purple Cow of Data Labeling

There's a big difference between James Bond being the bomb at the box office, and a bomb. That's why machines need human intelligence to train them. From detecting sarcasm in hate speech to understanding medical terminology in hospital transcripts.

Delta means different things depending on who and when you ask. Language is nuanced, fluid and contextual. Across Devices. Across countries and regions. It’s in perpetual motion. And companies need accurate data to create their AI models.

Normally when companies set out to collect this data, they turn to offshore workforces using translation tools. But context can’t simply be translated. Language treads a fine & blurry line.

Surge AI has built the next-gen labeling infrastructure. With it, best AI and technology companies in the world have doubled their Machine Learning performance in half the time.

We’ve been involved since a pretty early stage collaborating closely as an integrated part of their team. We took ownership of the entire design spectrum, all the way from creating their very first visual identity to designing the software. We continue working closely with them.

📌 Read the case study: https://www.lift.agency/work/surge-ai