Joanna Xenofontos

Bold brands connect with hearts and minds. They fuse creativity and emotion with problem solving and pragmatism. This is what I do.
I’m Cypriot born, UK based brand designer focused on building robust and hardworking brand systems for tech-led businesses around the world. Instinctive and holistic in approach, I work closely with clients to unlock their USP and define distinctive brand pillars to create the foundations to their visual brand.

For me, clarity and precision are everything. I use my geek-like love of geometry, grids, systems and symmetry to build a cohesive brand architecture which forms a consistent and uniform brand system. My ultimate aim is to give clients a brand we can both be proud of.

This love of systems and order is born out of the hours I spent constructing Lego as a child. Thank you Lego.