Yifan Wang

As a UI Designer, I collaborated with cross-functional teams to design and deliver engaging and interactive user experiences for various clients. I am passionate about creating design systems that ensure consistency and brand coherence across digital platforms, and I supported development with clear design guideline documentation and communication.

I have developed and maintained native mobile apps for leading ICT clients, conducted user research, design audit and usability testing to gather insights and iterate on design solutions, and contributed to winning pitches for digital campaigns. I have also designed and developed visually appealing landing pages for e-commerce clients, focusing on driving high conversion rates and user engagement. I have used Figma, Adobe Creative Suite, and other tools to create high-fidelity designs and interactive prototypes.