Here at Honcho, if we’ve learnt anything about being human (of which most of us are), it’s that humans don’t like thinking. Thinking uses energy, and if we think too much we get tired and grumpy.

Despite our best efforts, we’re paid to think really really hard. We’re paid to think more so your *users* can think less. Users who think less feel happier are more likely to do what you’d like them to do.

There are lots of ways we can make users think less. We’d love to take you on a journey with us to discover what your users want, what your company needs and how we can all think less.

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