Biography
I am a a creative professional with 15 years of experience in design, visual communications, and creative direction.
I have spent the last six years immersed in the world of health care through nonprofits and startups. In my most recent role as Creative Director at Interwell Health (formerly Cricket Health), I managed a five person creative team, led the brand strategy and visual identity creation of the newly-merged organization, and led the creative strategy across all campaign channels and communications. I worked closely with senior leadership and C-level executives to ensure that our materials were exceeding KPIs and aligning with organization strategy. During my tenure at the company, we saw a 5x improvement for direct mail enrollment and 3x improvement for email enrollment using updated campaigns written and designed by my team. Prior to my role at Interwell Health, I worked at Planned Parenthood Federation of America and Action Fund as an Associate Design Director where I developed the branding for a
New York City, NY
Member since Sep 2021
Skills
Top Specialties
Brand / Graphic Design
Leadership
UI / Visual Design
Work History
Creative Director at Cricket Health by Interwell Health 2021–2022
Associate Design Director at Planned Parenthood 2018–2021
Senior Graphic Designer at Planned Parenthood 2016–2018
Manager of Web Marketing & Design at TIGER 21 2013–2016
UI Designer at LiveTechnology 2011–2013
Graphic Designer at CatPrint 2010–2011
Web Design at Anatoli Jewelry 2008–2010
Web Production Assistant at Pearson Education 2006–2008
Education
BS Visual Communications, SUNY New Paltz 2010
MA Graphic Design, Savannah College of Art & Design 2016
Seeking
Freelance or contract opportunities
Full-time opportunities
