Chelsea Stewart

Discovery PhaseThe process begins with an in-depth Discovery Phase, where I immerse myself in understanding your brand’s essence. This includes a kickoff meeting or questionnaire to gather information about your mission, values, target audience, and competitors. I’ll also research industry trends and visual language to ensure your logo stands out while remaining relevant. The outcome of this phase is a clear creative brief and potential mood boards or visual inspiration to align on the direction for the next steps.Round 1 (R1)In Round 1, I’ll present 3-5 unique logo concepts based on the insights gathered during Discovery. Each concept will explore different creative directions, showcasing varied typography, iconography, and color palettes. You’ll have the opportunity to provide feedback on the concepts, highlighting what resonates with you and what needs refinement. This ensures we’re moving in the right direction while keeping the process collaborative.Round 2 (R2)In Round 2, I’ll refine the selected concept(s) based on your feedback from R1. This stage focuses on fine-tuning details, including color adjustments, typography refinement, and icon enhancements. Additional mockups may be created to demonstrate how the logo will appear across various touchpoints, such as business cards, websites, or merchandise. This round ensures the design is polished and aligns fully with your brand vision.Final DeliverableOnce the logo is approved, I’ll prepare the Final Deliverable, which includes a comprehensive logo package. This package will contain multiple file formats (e.g., AI, PNG, SVG, EPS), color variations (full-color, monochrome, and inverted), and usage guidelines to ensure consistent application across platforms. The final design will be versatile, scalable, and ready to represent your brand with impact and professionalism.