Catherine Chan

I specialize in end-to-end branding and packaging design for Consumer-Packaged Goods (CPG) companies. My passion lies in elevating brands through visually compelling designs that resonate with target audiences and drive business growth.
• Packaging Design: My expertise in consumer products and packaging extends to comprehensive knowledge of materials, printing techniques, and regulations. I create visually appealing and functional packaging that stands out from the shelf to digital environments.
• Brand Identity: With an acute eye for detail and a flair for creativity, I craft distinctive brand identities through logo design, color palettes, typography, and other brand elements. I ensure consistency and cohesiveness across all touchpoints.
• Brand Strategy: I specialize in developing holistic brand strategies tailored to innovative packaging concepts that seamlessly align with business objectives and effectively address consumer needs.