Bill Townsley

20+ years of design experience, fostering user-centric innovation across finance, entertainment, hospitality, and agencies. I build high-performing teams, champion design standards, and translate vision into impactful product experiences. I'm humbled to have worked with renowned companies like NBC, A&E, Jaguar, Starwood, WWE, Capital One, ooVoo, Frito Lay, and Atari.

In my recent role as Director of Design Practice at Capital One, I had the privilege of leading the Design Practice Service, where I led the team in establishing best practices and standards for Capital One's human-centered design process.

I championed the growth of our Experience Design (XD) organization to empower our Communities of Practice. Together, the team developed advanced skills for practitioners in visual design, user research, and service design to name a few. We fostered knowledge sharing through workshops, shared tools and resources, best practices, and invited industry-leading speakers, which strengthened our design culture.