Alex Tkachev

My approach to projects is built on a structured yet creative process to ensure high-quality results tailored to the client's needs. Here's how I typically work: [Research & Reference Gathering] After receiving all the necessary information and materials from the client, I start by gathering references. This helps identify functional features to include, as well as creative solutions that can be adapted and refined for the project. [Art Direction] During this stage, I collaborate closely with the team and the client through brainstorming sessions and discussions. Together, we explore various compositions and design elements, experimenting to find the most suitable direction. This phase sets the foundation for a cohesive and impactful final design. [Responsive Web Design] I design the desktop version for all pages, ensuring they align with the chosen art direction. Simultaneously, I create responsive designs optimized for mobile devices. Attention is given to every detail, from layouts to visual elements, ensuring a seamless user experience across all platforms. [UI Animation] UI animation is integrated either during the Art Direction phase or after the desktop design is finalized, depending on the project requirements. Many clients find it helpful to visualize animations early in the process, which is why I often include detailed prototypes or previews to illustrate how the final interactions will look. This workflow ensures a balanced combination of functionality, aesthetics, and innovation, resulting in designs that are both visually striking and user-friendly.