Winona Santiago

Combining business and marketing principles is the sweet spot that I enjoy finding as it requires both strategy and art.
During my 5 years in the industry, I have worked in different positions for different companies that allowed me to gain valuable insights about the importance of small details that most entrepreneurs are too lazy to look at (especially the start-ups). One of this is branding. Most of the small businesses I've worked with tend to focus too
much on the operational side. This is understandable because hiring someone to do the marketing, or doing the marketing yourself can be tedious and expensive. But it doesn't have to be. You just need the right person for your brand, for it to be what it really is, efficient and fun.