Serena Pesarin

Hi, I am Serena Pesarin. I'm a UI Designer with a background in branding and fashion and strong foundation in visual communication.

I have always been interested in customer behaviours, storytelling and brand identity and the user-centric philosophy is what let me to design.

My background in fashion has taught me to work in fast-pace environments, where I have forecasted the users' needs based on past trends in turnover, internal movement and company's growth.

By having insights into human decision making behaviours, I was able to find solutions that work around clients and improve the decision making process.

My Key Skills include:
My Skills
Competitor Analysis
User Research (surveys, interviews, data analysis) User Persona
User Journey & Flows
Information Architecture
Wireframing
Prototyping
Responsive Design
Usability Testing
Design Style Guide,
Adobe XD, Sketch, Photoshop