Saanika Shah

Being born in a country which is home to almost 20% of the human population, I realized soon enough the diversity of challenges, needs and aspirations that exist around us. Residing at the confluence of creativity & logical thinking, I wish to utilize my identity to face these challenges, cater to these needs and fulfill these aspirations.​I believe that simplicity is key in this overly complex reality and that anything I create should be impactful, useful and emotive. There are billions residing on this planet, and hence, there are as many opportunities to solve problems and make lives easier ; we just have to identify them.​
I have had the opportunity to work alongside experienced design teams at well known design agencies of India and strengthen my skills doing freelance work alongside. Panning across domains, I have had the chance to do a lot of relevant work, from product semantic research, packaging design, technical consumer product design, branding/identity design to creating digital experiences.