Ruben

I’m a writer by profession and designer by passion. During my career, I’ve had the opportunity to contribute to some projects that led me on the path of UX, and I was hooked. There’s nothing more satisfying than seeing my creativity and problem-solving abilities help make someone's life easier. I look forward to using my research, writing, and systems thinking skills to achieve this goal.

Areas of expertise include content strategy, copywriting, UX writing, user research, competitive analysis, user persona, usability testing, wireframing, and prototyping.

Tools: Figma | Illustrator | Photoshop | After Effects