Biography
I am a seasoned brand strategist with 20+ years of experience in TTL, ATL, and BTL strategies for B2B and B2C environments. With a degree in Psychology, I create brands that deeply resonate with target audiences. Recognized as an "Employee of Excellence," I saved millions and boosted bottom lines by bringing advertising indoors and leveraging my multidisciplinary design expertise. My track record includes multiple awards for producing top brands and market-relevant content. Skilled in design, psychology, branding, communication, storytelling, film, motion graphics, sound design, and animation, I align brand value with real business goals. I've collaborated with prominent companies like Buongiorno, iTouch, EDH, Flightscope and Clockwork Zoo, as well as firms like Sunrise Productions and Mandelbrot Films. Notable clients include Blades & Triggers, Elevate, Allamah, Sawants, Retro Active, Afmailer, The District Café, Ruben Reddy Architects, Mark Brunetz, VANSA, CloudKeys, CreateSA, Razorworx and Arise & Shine.
South Africa
Member since Jan 2024
Skills
- brand identity development
- brand strategy
- branding and logo design
- design systems
- differentiation and positioning
- digital design execution
- graphic design
- logo design
- logos and branding
- packaging design proficiency
- print collateral expertise
- product design
- strategic thinking
- video and animation skills
Top Specialties
UX Design / Research
UI / Visual Design
Brand / Graphic Design
Work History
Founder｜Islamic Brand Consultant at Halaalbrands 2018–Present
Branding Identity Designer at Qaasim April 2013–2018
Graphic Designer at EDH 2011–2013
Art Director at Clockworkzoo 2010–2010
Lead Compositor at Mandelbrot Films 2010–2010
Graphic Designer at Sunrise Productions 2010–2011
Graphic Designer | Motion Graphics at Freelance 2009–2016
Broadcast Designer/Studio Manager at Buongiorno 2008–2009
Graphic Designer at iTouch 2007–2007
Junior Television Production Manager at iTouch 2007–2008
Desktop Publisher at iTouch 2006–2007
Education
Matric Exemption | Business/Commerce, New Orleans Senior Secondary School 1999
Certificate | Small Business Administration & Management, Khaniysa 2000
Diploma | Art & Design, The College of Cape TownCollege of Cape Town 2004
Diploma | Graphic Design, The College of Cape TownCollege of Cape Town 2008
Certificate | Sound Design, Cape Audio College 2004
B.A. Arts | Film (Motion Picture Medium), AFDA 2006
Certificate | Creative Strategy and The Business of Design, How Design University 2015
Certificate | Strategic Brand Development, How Design University 2015
BSc.PSY | Islamic Psychology, International Online University 2023
Seeking
Freelance or contract opportunities
Full-time opportunities
