Biography
DESIGN WITHOUT STRATEGY IS LIKE BUILDING THE AIRPLANE WHILE ITS IN THE AIR.
I'm a brand strategist/art director with 10+ years experience helping businesses and nonprofits develop memorable brand identities, campaigns, and events.
My methodology starts with brand strategy to create a foundation and align all the stakeholders. Together we explore Goals, Audience and Brand Attributes (Unique Value Proposition, Personality, and Values). With this foundation in place we now have a metric to evaluate what tools are needed to craft a distinct visual identity.
Capabilities include:
• Brand strategy
• Visual identity (logo + style guide)
• Business collateral design (business cards, letterhead, PowerPoint template)
• Print design (publications, flyers, direct mail, posters, etc.)
• Web design
• Motion graphics
Starting a new business and need to stand out in a competitive market? Planning an event that requires a memorable identity? Please contact me with your identity and design needs.
New York City, NY
Member since Mar 2022
Top Specialties
Brand / Graphic Design 9+ years
Web Design 3–5 years
Seeking
Freelance or contract opportunities
Full-time opportunities
