Parable & Sons

Every good story is made even better with great visuals. One of our favourite things to do is to bring real thoughts and ideas to life with captivating illustrations and graphics, one that will help you and your brand tell your story with greater purpose and excitement. These illustrations can include anything from merch design, stickers, website icons and elements, book illustrations and even tattoos.

A handcrafted system of logos, icons and illustrations that will allow your brand to tell a consistent story across all platforms. Instead of a single, static logo, we aim to build a comprehensive system that will allow you to tell your distinct story with versatility and cohesion. Whether you're looking to launch a new brand, product or community this system will allow you to tell that story with confidence.Includes: Primary logo / secondary logo / tertiary logo / icon or monogram wormark / illustrationIf you are a business or brand who is looking to tell the full story with more of an emphasis on strategy and messaging, my Brand Idenity Systems will allow you to do this with greater clarity and surefootedness.

Meticulously plotted, story-driven Identity systems that will pull your community in and stir something deep within them. Whether your brand is just getting started or you're looking to bring out the best parts of an already established brand, we've got a system that will work for you. Our brand Identity Systems go beyond just the visual side of your brand and help you narrow in on the voice and messaging used to propel your business forward.These systems are designed with strategy in mind and are best suited for businesses, brands and communities that are looking to build well into the future. These systems are especially helpful when working within a large team and where clarity is key across all platforms.Includes - Full Logo System, Brand Kit (fonts and colours), Letterhead, Business Card Layout, Social Icons + Brand PatternOptional Addons - Brand Guide, additional icons and illustrations, signage, merch + labels and packaging design