My Work
Simple. Desirable. Usable.

Senior Creative Brand Strategist & Lead UX/Product Designer
Expert in Art Direction, Creative Direction, Brand Strategy, User-Centered Design & Design Quality Assurance

With 22+ years of experience in art direction, creative direction, brand strategy, and UX design, I lead projects from concept to execution, ensuring a balance between user needs and business goals. My expertise includes product design, UX research, data validation, user flows, and design QA, delivering high-impact, pixel-perfect solutions.

Key Skills:
• Art direction, branding & design quality assurance
• User-centered design & design thinking
• UX research, strategy & execution
• High-quality design delivery & innovation

Industries:
Finance, Fintech, Non-Profits, Health Tech, AI, Real Estate & Government.

I’ve worked with Coca-Cola, Toyota, Nokia, Aston Martin, P&G, Gillette, and Nike, delivering creative solutions in advertising, branding, and product design while ensuring design excellence.

Member since Jun 2021

Web Design

Leadership

Brand / Graphic Design

Full-time opportunities

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Available for new projects

Get in touch Melissa B. Midence