Lucie Pehlivanian

Hello! I’m Lucie Pehlivanian.
I’m a lettering artist based in Los Angeles, California.

What I do
Custom hand lettering.
I design letters, titles, brand names, funny or inspiring quotes– anything you want to look unique and engaging. I transform text into illustrations and striking visual experiences.

Why lettering is great
When lettered, words can feel elegant, nostalgic, mellow, cheerful, or flamboyant. Lettering adds personality to your content, your brand, and makes your product stand out.

Who I am
I grew up in France, studied journalism, and worked as a writer and editor. I’ve been interested in graphic design for a long time, collecting magazines, posters, and all kinds of ephemera. I fell in love with letters when I moved to Los Angeles in 2015. Driving through the city, the bold signs and murals sparked my curiosity.

When I’m not at my desk, you can usually find me walking around LA, listening to tons of podcasts, or playing board games with my kids.