Leticia

I am a UX/UI designer with an industrial design and sustainability background. I have experience working with many industries within multi-national and start-up companies where I have been responsible for designing and managing a wide range of projects from concept to market. As an industrial designer, I was exposed to the alarming environmental impact that mass production is having to the planet which inspired me to pursue a career change in sustainability and user experience. I believe that focusing on understanding the individual as a key driver for behavioural change and lead the way to designing a better world.
My key skills include:
• User research – competitive analysis, user interviews, user surveys)
• User journeys and user flows
• Wireframing
• Prototyping
• Style Guides
• Figma, Adobe CC (Adobe XD, Photoshop, Illustrator)
• Zeplin