Kristina Hergottova

Since 2015, I’ve been hands-on not only with design but also research and writing, preparing ready-to-build product designs and design systems.
My growth accelerated in 2020 when I became a UX/UI architect, leading the design of ecosystem of applications. This role sharpened my focus on design operations, service design, and the broader organizational impact of design.
In my following role as Design Lead, I successfully led key initiatives in design strategy, product and web design, branding, design system, content style guide, marketing assets, all while building and managing a top-performing team. I set up design operations, recruiting process, trainings, performance reviews, organized events and fostered design culture.
In my day to day work, I apply my experience working in Agile and deep knowledge of Design Thinking and research methodologies, to ensure user and customer involvement while fostering strong collaboration among teams.