Pentagram Design London (Jody & Luke's team)

Luke Powell and Jody Hudson-Powell are brothers and designers from Somerset, England.
Having established and operated their own independent studio Hudson-Powell for over a decade, where their creative practice took them from crafting music videos for PJ Harvey to exhibiting work at NYC’s MOMA, the duo later joined renowned international design studio Pentagram as partners.

Now, from their London studio alongside their multi-disciplinary team, Jody and Luke continue to explore their eclectic interests and intrigues – from AI and Fashion to TV, Film and Art. Working for clients commercial and cultural alike, their parallel practice is fundamentally technical, challenging and whimsical; considering the intersections of design and technology as something fluid and forever evolving.