Isabel

I design digital experiences, that target real user needs. My design decisions are based on user analysis to create desirable, useful, and elegant digital products to facilitate people's lives.

As a former marketing manager and project manager, I know the value of a product that solves real problems for users while also targeting the business objectives. As I learned about user experience design and the process behind it, I wanted to be more directly involved in developing those solutions.

I have expanded my passion for UX and my deep appreciation for design decisions based on analysis to include visual design. And so it happened that I did additional project-based training to become a UI designer with CareerFoundry.

Through this, I have gained in-depth and certified design skills that I will continue to add to.

My strongest skills include:

- User Research (Surveys, Interviews, Usability Testing, A/B testing)
- User Data Analysis (User Personas, Customer Journey mapping, Affinity diagram, etc.)
- User Fl