Good Behaviour

Good Behaviour is a creative company. We brand, design, and build digital products with founders, guiding them from concept to launch.

Our ethos is simple: We make work with ‘Good’ people, ideas, and intention — work that drives positive ‘Behavioural’ change.

We're a small, agile team. Dane leads brand and strategy, drawing on his editorial and branding experience and Brad, a technologist, leads UI/UX design and digital transformation. Together, we blend storytelling with refined user experience.

We believe founders are unique humans, they build things from scratch, from nothing. They are powerful visualisers, optimists, and inventors with relentless self-belief. This is our inspiration for working together.

Each project varies—from specialised one-off assignments to ongoing partnerships and venture collaborations.