Gaby Cook

I design for people, not problems. I am a hybrid visual / UX designer who values collaboration and communication. With 10+ years of experience, I have extensive knowledge of the iterative design process based on both Agile and Design Thinking methodologies. I create user journeys, experience maps, wireframes, prototypes, and visual designs — always looking for opportunities to test and iterate along the way.

My design practice is founded on the idea that empathy should be practiced towards the end-user and the team. I want to create products that resonate with their audience, and that requires rich and meaningful data to drive decision-making