Matt Wills

Branding Specialist and Illustrator with extensive experience in breathing life into brands through clean designs, memorable mascot characters and storytelling. Leading Floob Creative, I've worked with industry giants like Disney, Warner Brothers, and Dark Horse Comics, crafting engaging brand identities and consumer products that resonate deeply with audiences.

My expertise spans brand mascot design, consumer product design, and illustration, backed by successful collaborations with international and Chinese studios, including Huayi Brothers. With a passion for storytelling and a keen eye for design, I aim to transform first-time encounters into lasting brand relationships.