Charity package - fundraising appeals
From $1,650
|
2 weeks
I'll design emotive and engaging fundraising appeal content and creatives to drive donations during your appeal week. Using your brand guidelines I'll transform your appeal concept into beautifully written and designed email templates with accompanying social media posts with engaging graphics. I'll both design and write the copy so all you need to do is share your mission and aims for the appeal and we can get started!Approx cost GBP: £1300My Experience:I have 6+ years working in the charity sector designing and creating engaging fundraising and campaigning material. I keep up to date with industry trends applying them to create captivating results producing designs.Examples of my success:In my first year managing appeals at Wellbeing of Women the income increased by 156.24%, rising from £11,120 (from the previous year) to £28,494. This success was due to my decision to change the tone of voice and style when it came to the copy in emails and on social media. This tone of voice prioritised engaging, story-driven content, with a focus on case studies rather than relying solely on medical research and statistics. The digital creatives also reflected this, using photographs of the case studies with quotes pulled from their personal story. Focusing on the email performance, there was a good improvement in both open and click-through rates. By refining the subject lines, preview text, and changing the style of the copy, I achieved a 35.7% open rate and a 3.0% click-through rate, compared to the previous year’s 32.5% open rate and 1.8% click-through rate.What's included:Listed are the key components to this package, but items can be swapped in and out depending on your need:
Up to 7 emails with copy and edited images and/or accompanying graphics
Up to 7 social media graphics with copy in all the different formats to cover your social media platforms
Meta ad design - copy & graphics
Appeal banner
If you send emails using MailChimp I can build the emails for you using your own template or a customised template.
Tools I'll Use:Project will be made using the Adobe Creative Suite and will be uploaded to the Google Drive where you'll be sent a link so you'll have access to your files in PDF, JPEG, PNG & creative cloud formats. I can also use MailChimp to build your emails.Process and Communication Style:
Initial zoom call (30 mins - 1 hr) to discuss your your vision for the appeal. Following that call you send over your branding guidelines, logo, samples of copy etc.
I'll send a first draft of the email copy to you for first round of feedback.
I'll then send the digital creatives for your first round of feedback
I'll then work on the final draft of copy - I'll then contact you for any revisions and your final sign off.
I'll then send a final digital creatives for your approval.
If you have Mailchimp I'll build the emails for you - you can then approve and your team can set up your audiences.
I have a friendly and open working style so happy to communicate in the best way that suits you.
