Elena Pavlova

Brand Design | Art Direction | Strategy

Leading projects from vision to execution, I work closely with stakeholders to understand their needs and make key decisions on the creative direction of the brand and campaigns, ensuring alignment with overall strategy.

I work and guide designers and copywriters, and collaborate with web developers to bring ideas from concept to final product and keep deliverables on-brand. By blending creative thinking with marketing objectives, I ensure that each project aligns with the company's brand strategy and positioning.