Elena Shcheglova

In all things I create,  I try to  combine beauty and functionality. I believe beautiful things make our life more saturated, but their functionality is called up to save our lifetime - only one resource we can’t piece out.

From this point of view, I separate the design and art. The Art can be just expressive or/and beautiful. The Design must solve the problems and does not create the new ones. I accept the agile philosophy because human and his needs are more important than bureaucracy and rules. Design has a plan of the embodiment, but I believe it's an alive organism which can be changed out of plan sometimes.
Design can be provocative, but not just to be noticed for. All provocations must have exact goals and output the thinking of user to higher level. Emotional and intuitive - these qualities should be in every design project. As my mentor told: «Good design no needs to be explained».