Daryna Klochko

My professional journey began in 2013 with product companies and startups. My mission was to translate specialized expertise into digital experiences, helping users find intuitive, efficient solutions (UX, in design jargon).

Over time, my focus shifted to web design and corporate websites. As I believe their primary goal is to tell a compelling story and make users fall in love with it, I've mastered what we consider UI – the tools that create both a visual experience and emotional connection.

Today, my role extends beyond execution. I shape a brand’s digital vision through creative direction, client communication, and optimizing design processes. In other words, Art Direction, where strategy meets aesthetics, and every detail serves a purpose.

Design, to me, is about aesthetic individuality built on universal standards. While form follows function, not every function is rational, so every design choice is unique.