Benedino Ferraresi

My name is Benedino Ferraresi and I am a passionate Brand Identity Designer with an extensive experience spanning over the last 20 years. I specialize in designing a full range of minimalistic and yet unique, distinct and functional visual identity assets, for start-ups and existing companies who seek to re-brand.
I have developed a proven creative process in which, to begin with, I guide my clients to refine/develop a robust design brief which eventually becomes an actual brand strategy. Once strategy is clear, creativity breaks loose... in the right direction! I believe that the creative process have a much higher chance of success with a strategy behind it.
I also specialize in developing brand identity guidelines documentation. In short, I set up brands on a solid foundation.