Abhishek gupta

With over 18 years of experience, I have honed my skills in researching, directing, and designing all aspects of product delivery, specializing in UI design for iOS and Android apps as well as websites. As a leader of design teams, I ensure compliance with the design cycle by defining scope, conducting user research and usability testing, and facilitating cross-functional activities. My priority is to optimize clients' demands and create value for end-users by simplifying their experience and making their lives better.
My specialties include product design, visual design, interaction design, art direction, and branding. In user experience design, I excel in analytics and research, heuristic testing and evaluation, persona and test plan creation, site maps and information architecture, content strategy, and user group testing. I also have experience in rapid, reiterative high-fidelity wireframes and prototyping, workflow and task analysis, and contextual inquiry.