Branding & Marketing for Luxurious Store

Understanding the nature of business, I decided to prioritize on marketing & branding. This was done through extensive user research in order to design responsive and minimal viable website during their launch..

The website being for luxury lifestyle brand in Singapore, I have been successful in delivering a minimalist as wells as interactive website. The website was given a luxury layout, which was done through the following:
• research, ideation, detailed design and delivery with an emphasis on rapid prototyping;
• frequent validation with end users, and creatively approaching constraints; and
• followed the basic steps of strategy, scope, structure, skeleton and surface design.

Alongside the website, I successfully managed their entire digital marketing and branding including but not limited to logo design, shopping bags, branding kit, etc.