Lead Generation Tool for Real Estate Services

“Smart Design” is a web application tool for real estate industry for lead generation, that help customers understand their interior design needs and to arrive at a projected cost estimate.

Also, Improvising discoverability of design services on the company website, optimising the user journey from landing page to the “Smart Design” web app (hereinafter referred as “APP”). Mapping success of around 20-30% for lead generation has been based on:
• Number of incoming leads generated via APP on the company’s website;
• Number of existing and new customers engaging for design services

Studied company’s
- Product ecosystem
-Suggested value proposition statement
- User & Competitive Research
- Proto-personas.
- The project has been primarily in the realms of responsive web application and mid-fidelity prototype.