The Grove Church

Logo Design for a church in Fayetteville, Arkansas. The brief called for a redesign of their old identity as there was new leadership who wanted to create momentum toward a new vision for the future. The target audience is a bit upscale in a community that values bike trails, farmers markets, and organic foods, but also is strongly tied to several large corporations whose headquarters are in town. The name The Grove Church was originally chosen to suggest a community who share the same source of water and support each other through deep, connected root systems. Their style is relational, casual, passionate, and Bible-based.

This concept combines ideas of community, eternity, and growth into an iconic symbol. Notice the subtle cross hidden in the negative space. This was the final chosen concept.