Life Cycle UK - UX Design, case study

UX design case study of Life Cycle UK website www.lifecycleuk.org.uk. A registered charity based in Bristol that operates across England.

Used methods: User Persona, Customer Journey, Task Flows, Information Architecture and Prototypes.

Key points we are trying to solve:

+Prioritise the website based on what people need. Therefore we have divided their users in three customer groups: 1-2-1 service user (Adult cycling), Over 55 (Group cycling) and Volunteer.

+Improve the functionality, by reducing the number of steps to complete an action.

+Standardize procedures. The website has multiple different processes by area, within the same service which can be confusing.

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