Pepita Ice Cream Shop Brand Identity

Pepita is an Italian ice cream shop that offers a wide range of ice cream flavors developed with the best raw materials, fresh fruit and milk from Italian farms.
A perfect place to enjoy quality products and spend time in peace with friends or family.

The visual identity is inspired by the ice cream parlors of the 1950s but with elements of modernity and freshness, the bold color palette follows the flavors of ice cream and the logo conveys joy and liveliness.

Complete project: https://www.samueltorresi.com/portfolio_page/pepita/