Tree Service Logo

Ok, so a little backstory to this logo. Sometime last year my sister had asked me to help her with some rebranding for her company. This was a tree service and landscaping business my brother in law had started. Unfortunately, he passed away suddenly and tragically in 2018. Being the only source of income for their family, my sister decided to learn the business and continue its operation.

So, I wanted to find a way to give the logo some meaning and help carry on the legacy of it's founder. The right side of the tree has a subtle "P" shape for Paul, my brother in law, Paul. The shrub on the bottom right is a "B" for my sister, Blanca. And the four acorns represent their four, beautiful daughters. I chose the acorns because they represent their true legacy and the future.

I know most people won't read all of this but I thought it would be cool to give you an idea of my thought process for this special project and logo.