Logo Design Process - Half Slice

Clients wanted me to create a logo that could stand time and fluid enough that the logotype could be separated from the brand mark without distorting the identity. I did a number of sketches about 12 in total and loved the combination of the H and S. Borrowing characters from the meaning of Half and Slice.

I documented the entire process from sketching to the final logo on youtube. http://bit.ly/paulzana