Brand Identity for Clean Power Alliance

As California’s new local electricity provider for over a million customers across Los Angeles and Ventura Counties, Clean Power Alliance brings communities the power to choose more renewable energy at competitive rates for their homes and businesses. Their brand identity needed to make education about this new service accessible and discourage “opting out”. The brand features dozens of illustrations representing what makes up clean energy communities across the coast, cities and suburbs including buildings, transportation methods, energy sources, and people with diverse qualities.