Wco AGS cont'd.

Further branding for our Wco Active Guide System. These series of Canadian Rockies Field Guides implement the system showing its range. It is fun to have your products be the portfolio, having a product that others in the market place quickly understand and see the value of, also pushes further adoptions of the Wco AGS. Letting the appropriate Trail Associations take control of their trails is an enjoyable side effect.

Grouping content and setting expectations for the experience ahead is the first area books fail. An 'Everything at once!' approach is overwhelming to users, so many assumptions are made by books of the users, and so much is missing to make the experience more engaging. When we show this, load our templates, and introduce our guides the entry points and aspirational components become apparent, it is easy to find the hike right for the day(s)... I am glad Wco tests on humans...