Cosmetics company

Lugnotty, an Italian cosmetics company.
For branding we've decided to take inspiration from the world of art, and in particular of sculpture, where statues have always represented the ideals of beauty and perfection.
The logo aims to be the abstraction of a Roman column, and expresses elegance and harmony. For the main version a complete wordmark was created, taking inspiration from the classic serif fonts. Later other versions were created to allow the brand to be recognized in different contexts.