Copywriting - Blockchain analytics website

Context:
Alethio needed to present a suite of highly technical products, involving the use of specific terms and notions. The website also needed to establish Alethio’s brand personality and stimulate product usage by appealing to values and community, and not aggressive sales messages.

The fix:
I used Alethio team’s insights into their current and target audiences, to adapt the style and information to their profile. I also focused on translating complex product descriptions into clearer and more concise content, making Alethio’s suite easier to approach.