Genuine Impact, Fintech App - logo design

Branding for Genuine Impact. The app helps investors in their investment decision processes by measuring the risks associated with an investment in specific values.

With several charts, biases and plenty of data delivered through the app, the user is allowed to perform quicker and more valid decisions while investing.

Alpha sign symbolises measure of the active return on an investment. An eye stands for an expert looking through the endless stream of information and catching the most interesting and most relevant ones.

The logo is a combination of both of these elements which are representing the idea behind the app.

Check out the full case study on our website and the Behance project.

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