ColourPop Email Design Idea

*This email design was done as a part of a job interview and not actually for ColourPop Cosmetics.*

My task was to create a promotional email for ColourPop offering 20% off site-wide. It had to include a call-to-action, the promo code, and the expiration date.

For my design, I wanted to keep the header and footer consistent with an actual ColourPop email I had seen before. I think the image of the lipsticks as a Polaroid picture is a nice fun visual to grab the viewers attention and show the main message of "20% off sitewide". For the background gradient I chose to use colors used in ColourPop's product images to further communicate the brand.