Rotten 404

A killed concept for a 404 page

404 pages are frustrating, they suck. How can we turn a negative feeling into a positive one fairly quickly? Here we have the concept around the feeling you get when your banana is almost over-ripe, you don't want to eat it but you don't want to throw it away. As food experts, we are surfacing a recipe to make banana bread! I thought it was fun and playful but the overly ripe banana lost it's appetite appeal on the page.

Check out the winner: https://www.wholefoodsmarket.com/fldkfjkld