Paypool Identity & Website

Paypool, a sibling brand to Anybill, offers streamlined accounts payable software, saving companies time and frustration through automation and full integration with existing accounting systems.

We worked with the team at Anybill to redesign the Paypool visual identity and website. The new identity needed to look related to Anybill but also stand alone as a slightly more approachable product for large and small organizations alike. While we designed the new Paypool logo to be similar in style to the Anybill logo, we also introduced 3D illustrations, softer graphics and an emphasis on brighter colors in order to achieve a more lively brand style.

In addition to an overhauled visual brand, we completely redesigned the Paypool website to clearly communicate the value and benefits of their product and drive customer adoption.

Logo design and art direction: Casey DenBleyker
Website design: Kevin Stout
3D Illustration: Sam Vogt

View the live site: https://www.pay-pool.com/