City Of Tampa | Outdoor Advertising "Identity Proposal"

As a creative entrepreneur living in this city for over 15 years. I can consider my self a tampa native, I’ve seen this city grow from new development to the snowbirds that never left, to becoming a notable hospitality city. I love my home. I see this city as a bold-cutting edge underdog that will become the best city in State of Florida.

With this in mind I propose a visual rebrand to the city of Tampa Bay, as many big cities have taken the approach of re-branding themselves and being known for something. I propose the symbol of the “Key” created in a bold, sleek and modern way, this showcases the letters “C and T”. This key also represents the legends of pirates Tampa is known for and our yearly tradition of Gasparilla.