Yova Small Print
The Small print proved to be a key avenue of discovering the core brand elements, that later found their way into all other aspects of the brand.
Here, you can see all the core brand elements, as they were initially defined. They’re made up of 4 colors that represent Yova’s 4 key values:
Yellow – approachability Beige – compassion White – transparency Brown – reliability
Working with the Yova team, we came to a unique solution that falls somewhere in between the “props” photography section and Yova’s fundamental colors. This would later form the basis for all other brand assets.
Here, you will find the meaning of life. And if you don’t, at least you’ll get to see some stationery and business cards. Coming up next: the large print.
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Team/Credits: Art direction: Petar Stojakovic Branding: Marko Ivanovic Web design: Petar Stojakovic Motion: Nebojsa Jurcic Writer: Lex Molnar
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